Leading companies including H&M, Inditex, Ben & Jerry’s, Stella McCartney, HH Global and Kering have announced a collective commitment to purchase over half a million tons of regenerated cellulosic and other alternative fibres for fashion textiles and paper packaging at COP 27.

Spearheaded by environmental nonprofit Canopy, this commitment to next generation solutions reflects a growing urgency across industries to accelerate the transition to nature-positive business models and the market pull is essential to attract the investment necessary to scale the game-changing fibre alternatives on ecologically meaningful timelines.

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