The Lycra Company, a global leader in innovative solutions for the apparel industry, has announced that its Coolmax technology is featured in the latest everyday menswear collection at H&M. Coolmax technology has been introduced into an extensive range of the leading retailer’s key summer styles, as well as a selection of wardrobe essentials. The technology transports moisture away from the body, helping to keep the wearer cool, dry and comfortable for longer.
The key to Coolmax technology is in the weave of the fabric itself, according to Lycra. The fibre cross-sections wick moisture to the surface of the fabric, whilst allowing air to pass through. Importantly, with this technical advance being part of the fabric, the garments will keep their functionality wash after wash, the company says.
“H&M’s key summer styles using Coolmax technology, capture the new season smartness, maxing on sharp personal style with a relaxed summer attitude. The collection features smart polo shirts with a ribbed collar with stripe detail, perfectly matched with the range’s pleat front tailored joggers. With tailoring is the essential trend in menswear right now, the collection also includes a sharp two-button tailored slim-lapel jacket and slim-fit tailored trousers, with an elasticated waste to give a modern edge,” Lycra adds.
“Furthermore, for when it’s time to relax in the heat of the summer, the collection also includes wardrobe staples like faded denim jeans made with Coolmax technology and crewneck T-shirts and tanks. Finish off with some essentials such as square-cut trunks and mesh sneaker socks.”
Available from H&M from 28 May 2020.