The Salon International de la Lingerie is proud to name Eberjey “Designer of the Year 2020” for the rigorous elegance of its designs. Since its launch in 1996, this American brand has cultivated a steadfast focus on comfort and the power of softness, self-care, and natural beauty.
In an era of push-up bras and G-strings, Ali Mejia and Mariela Rovito wanted to create products that supported authentic expression of self and sensuality. They set out to create everyday lingerie that allowed women to simply be themselves. The brand’s bralette and brief took off with their barely-there but supportive qualities. It was Eberjey’s newly defined degree of comfort that began gaining international recognition.
The brand went on to revolutionize sleep as we know it with its classic sleeping pajama cut in a signature, buttery-soft modal. The Gisele PJ elevated sleepwear into a fashion category, inspiring the brand’s co-founders to expand the range soon after, offering a full line of lingerie, pyjamas, loungewear, resort wear and mini. Its now-iconic silhouettes made in the softest fabrics encourage women to feel at home and slip into a relaxed state of mind.
The absolute universality of the brand is precisely why Eurovet wishes to recognize all women, EBERJEY women, and support their unique and multifaceted beauty. The organizers of the Salon de la Lingerie are also committed to highlighting this American brand’s activism through its “Giving PJ” initiative that furthers global reforestation efforts by planting of a tree for every set sold as part of EBERJEY’s partnership with One Tree Planted.
In a period when our economies and societies are being challenged by the needs for greater sustainability and a more generous human spirit, Eberjey stands out as an ode to a certain softness of living and joie de vivre, clearly deserving this year’s title of Designer of the Year.