A leading French men’s underwear brand HOM is celebrating its 50th anniversary with patterns inspired by its roots. Founded in 1968, a famous Marseille brand distributes its products in more than 20 countries around the world.

The company’s design, shapes, quality and comfort of the products are well known in underwear collections, but also in pyjamas, swimwear and socks collections, which are very varied and fulfil specific customers’ needs.

HOM is celebrating its 50th anniversary with patterns inspired by its roots. © HOM

Continually in the pursuit of excellence and innovation, the teams in the HOM workshop design, plan and develop collections that anticipate the needs of men and aim to ensure unrivalled comfort and style, with high standards, technical skills and creativity. “There’s no reason why men can’t wear elegant underwear,” said Charles Belpaume, founder of HOM in 1968.

The company is now introducing its latest collection of stylish, comfortable, practical swimwear – Swimwear Collection Summer 2018. Three striking themes dominate the season: blue, tropical spirit and black/white swimwear for an eye-catching nautical, exotic or vintage look.

The company is introducing its Swimwear Collection Summer 2018. © HOM

The Blue Theme, dominated by cool tones, features Clipperton, Paradis, Regatta, and Lagon beach boxers, as well as Sunset and Splash swim shorts, and Tonic swim mini briefs.

The Blue Theme. © HOM

The Tropical Spirit Theme is about floral patterns and bold colours. It includes ten different styles – Paradisiaque bond shorts, Maui, Maya, Cactus, Splash, and Paradisiaque beach boxers, Splash swim micro briefs, Paradisiaque long beach boxers, Double Face swim mini briefs, and Splash beach shorts.

The Tropical Spirit Theme. © HOM

Finally, the Black and White Theme includes seven monochrome styles – San Juan, and Taka beach boxers, Swell, Rhythm, Belle Mare, and Ikat swim shorts, and Splash beach shorts.

The Black and White Theme. © HOM

The Splash line features a quick-drying fabric that is set to revolutionise the brand’s swimwear collections, the company reports. Beautifully cut swimwear with a fluorescent inner band for a funky, summery look is available in different cuts and colourways.

Find out more here

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