British fashion and accessories brand Monsoon is making sustainability improvements on all of its Spring/Summer 2020 collections. With over 50% of Monsoon clothing to be sustainable for SS20 and launching a 90% sustainable beachwear collection for SS20, Monsoon showcases a visible commitment to sustainability by investing in better practices with immediate effect.
Sustainability report includes the following commitments:
- Over 50% of Monsoon clothing to be sustainable for SS20
- 30% of all Monsoon cotton currently uses is organic – this will increase to over 70% for SS20
- Over 50% of Monsoon’s denim is made using sustainable materials, an area that keeps improving
- Monsoon will launch a 90% sustainable beachwear collection for SS20
- For SS20 65% of Monsoon Children beach products will be sustainable
- 70% of all Monsoon’s Jersey pieces will be sustainable
- 50% of polyester used in Monsoon’s knitwear is recycled
- Over 60% of the viscose Monsoon uses will increase to 65% for SS20
In addition to the above commitments, Monsoon have made a long-term pledge that will see all of their clothing ranges become over 90% sustainable by 2023.
Sustainability has always been at the heart of Monsoon’s business. Monsoon’s first ever collection was made in Indian villages using hand-loomed cotton fabrics, organic vegetable dyes and artisanal block-printing techniques.
Monsoon launched S.E.W in SS19, a sustainable range, which reflects their commitment to Seeking an Eco-friendly World. This capsule collection is created using sustainable fabric alternatives, including responsibly sourced organic cotton and Lenzing EcoVero, a planet-friendly alternative to viscose, and denim with a reduced environmental impact in jackets and jeans, as well as trend-led midi dresses and tops in all- natural cotton.
For AW19, this collection has increased further to become part of the brands main range and continues to grow. For SS20 over 50% of Monsoon’s main range will be made using sustainable fabrics, highlighted by the SEW product labels.
The Monsoon Children S.E.W range is also set to increase as Monsoon aims to encourage children to think sustainably from the start.
Clothes for life
Monsoon encourages customers to donate clothes with the incentive of money off for their next purchase, in the hope to prevent unwanted clothes going to landfills. Unwanted Monsoon items are accepted in any Monsoon stores in exchange for an exclusive £10 gift voucher to spend on new purchases of £50 and more. The donated clothes are given to charity or recycled, with all profits going towards Newlife, a charity dedicated to changing the lives of disabled and terminally ill children across the UK.
“Ethical production has always been at the heart of Monsoon and, as we move forward, we want the sustainability of our products to become an integral part of our brand DNA,” said Caroline Jackson, Head of Design at Monsoon.
“We are currently driving an internal revolution to implement impactful changes. We are delighted to confirm that over 50% of our SS20 range will be sustainable. We are also incredibly excited to be launching a 90% ethically sourced beach and denim collection next year. Looking ahead to AW20, we will be using sustainable sequins and trims on our products and focusing on how we can improve all parts of the design and production process.”
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