The new market landscape was the focus at this year’s edition of MarediModa, a leading international trade fair presenting the latest in fabrics and accessories for swimwear, underwear, and athleisure. The event, hosting over 100 exhibitors, highlighted the need for ‘multi-tasking garments’ fulfilling multiple purposes, delivering comfort, performance and simple yet unique design.
The arrival of Millennials and Gen-Zers, who are currently driving apparel sales, is changing the world’s understanding of fashion. Modern consumers seek out meaningful experiences and participation and want more from brands than ever before, placing their trust in companies that deliver cleaner and more efficient textile processing and garment manufacturing, care for the environment, are open and transparent and are responsive to the changing needs of the new generation of shoppers.
“We are here to talk about the consumer, because it all begins with the consumer. All the products we develop, all the markets we get into, all the changes that we need to make in our companies, are happening because of the changing consumer all around the world,” said Judith A. Russell, Global Marketing Strategist, Nilit America, speaking at MarediModa’s conference…
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