To mark International Women’s Day, ASICS has teamed up with Pyrates Smart Fabrics, a textile development company and performance streetwear brand, to launch an ecologically sustainable seven-piece yoga capsule collection made for women by women.
From its inception in 2014, Pyrates has been dedicated to providing solutions to protect the body and the environment by creating sustainable and skin friendly athleisure that is designed and crafted by Spanish entrepreneur Regina Polanco, using the brand’s own Pyratex knit fabrics.
As part of ASICS’ vision of a world where everyone can achieve a Sound Mind in a Sound Body within a Sound World, the collaboration with Pyrates will offer fitness lovers the ability to reduce their carbon footprint, whilst adding luxury style and comfort to their fitness apparel wardrobe.
ASICS says it is proud to showcase the environmentally friendly seven-piece yoga collection, which utilises natural fibres designed for optimum movement and comfort. The collection boasts the use of natural bio-degradable dyes derived from plants and minerals, with colours being sourced from Indian Madder Root, Mediterranean Oak Gall and Pomegranate.
The dye process is non-toxic and uses a reduced amount of water. The colours are purified, dried and always sourced from non-endangered and replenishable ingredients ensuring that the brand continues to remain ethical at every step of the process. The packaging for this collection is also made from natural and reusable fabrics to further help reduce the adverse impact on the planet and encourage the reuse of the fabric bag.
Linda van Aken, Vice President Running & Apparel and ASICS EMEA comments: “We are very proud to be working with Regina and Pyrates on a sustainable and environmentally friendly sports capsule collection. From the first time that we worked together, we are very impressed with her approach to innovation and supporting women in fitness.”
After supporting Pyrates through the Asics Tenkan-Ten initiative, a global acceleration programme for sports and well-being start-ups, ASICS naturally formed a collaborative partnership with PYRATES due to their innovative approach to fabrics and commitment to supporting women by providing ethically-produced, sustainable fitness apparel.
Speaking of the collaboration with ASICS, Regina Polanco, founder and CEO at Pyrates says: “We are delighted to work closely with ASICS on a collaboration that is centred around women for International Women’s Day. Our shared vision and values have played an integral part in the entire process. The collection itself has been designed in natural harmony to ensure women have fitness apparel that is not only inclusive, but also cares for body, mind and the environment.”
The collection itself will consist of a variety of fitness essentials, such as leggings, wide-legged trousers, sports bras and sweatshirts and will be available from 8 March 2020, in celebration of International Women’s Day.