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16th July 2019, Paris

Innovation and body positivity drive swimwear trends

Body positivity remains an essential theme. © Eurovet

Body positivity remains an essential theme. © Eurovet

In a sector that has faced the challenges in the past few years of a market in flux, Eurovet, with Unique by Mode City & Interfilière Paris, commits to providing the finest of showcases to its stakeholders, who are deeply involved in re-energising their industry together. For the 2019 edition that concluded last week, the show participants were out in force, with unprecedented, boldly forward-looking collections.

Though Body Positivism remains an essential theme today for lingerie and swimwear brands, exhibitors at the shows mainly positioned themselves in terms of innovation, driven by the eco-sustainable trend. This major trend was particularly present at the two shows, with exhibitors increasingly looking to provide answers for this worldwide awakening on the urgent need to find sustainable solutions, with as much beauty as possible.

For the 2019 edition, the show participants were out in force. © Eurovet

For the 2019 edition, the show participants were out in force. © Eurovet

This committed, and sometimes even activist, stance was celebrated by the media and by buyers, both French and international.

Success

Exhibitors were delighted to rediscover various spaces to enjoy meetings with select buyers (speed meetings, ambassador cocktail events, hosting of international boutiques, personal shoppers…), guided by a team that is constantly committed to supporting different stakeholders at the shows. Several industry experts spoke at or led workshops to help guide exhibitors, buyers, and journalists in their thinking.

The first-ever edition of the Lingerie and Swim Ceremony was a real success, according to organisers. Nearly 200 French and European retailers were recognized for the quality of their work and their expertise. This initiative was appreciated by the winners and by exhibitors, who were happy to meet them at the show.

Swimwear of tomorrow

At the Interfilière Paris show, envisioning the swimwear of tomorrow was the central challenge posed by the new Swim x Sport X Innovation space, imagined and designed around a crucial theme for exhibitors and visitors: how to eco-design a sustainable product while retaining the high performance of its original version?

Exhibitors rediscovered various spaces to enjoy meetings with select buyers. © Eurovet

Exhibitors rediscovered various spaces to enjoy meetings with select buyers. © Eurovet

For their upcoming collections, buyers were offered a multitude of technical, sustainable solutions, between functionalised materials and sustainable innovations.

Promising season

It was essential for Eurovet to add a bit of light-heartedness and lots of desire to a challenging overall context, with fashion shows and other energising features and events, reflecting the colours of a truly promising Summer 2020.

“And last, but certainly not least, the second edition of the IFEELUNIQUE fashion show was a blockbuster event,” organisers continue. “Good vibes and a breath of freedom were felt by all, celebrating women of all sizes. This Body-Positive initiative sought to raise consciousness in the industry of the lack of diversity in styles on the runway and in certain collections.”

At the Interfilière Paris show, envisioning the swimwear of tomorrow was the central challenge. © Eurovet

At the Interfilière Paris show, envisioning the swimwear of tomorrow was the central challenge. © Eurovet

The next Unique by Mode City and Interfilière Paris, the global event for summertime fashion and the trendsetter in swim, lingerie, resort, beauty, and accessories, will take place from 27-29 June 2020.

www.unique-by-mc.com

 

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