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27th November 2018, Kingsport, TN

Jets Australia chooses Naia from Eastman

Australian swimwear brand Jets, known for supporting sustainability by sourcing quality textured fabrics, laces, mesh, and premium weaves for all its swimwear and resort-wear ranges, has selected Naia cellulosic yarn from Eastman for its Spring 2018 collection.

“Naia cellulosic yarn from Eastman sourced from sustainability managed forests met Jets needs for a sustainable fabric,” Estman explained. “The team was especially drawn to the inherent softness, high breathability, and efficient moisture management of Naia – a must for swimwear cover-ups.”

Jets swimwear line with Naia cellulosic yarn from Eastman. © Eastman

After a ten-month process of sketching, sample construction, fitting and fabrication, the Sydney based design team created three designs using Naia for its Spring 2018 collection; a Kaftan, a Tank Maxi Dress, and a Sarong in a copper colour. The three pieces are minimal, monochromatic, and lightly textured. They were made from a fabric that is 90% Naia and 10% Lurex.

Jets swimwear line with Naia cellulosic yarn from Eastman. © Eastman

The three styles sold so well that Jets has decided to repeat the designs, as well as to expand them for its next collection. The brand will be adding more colour options and additional styles made out of Naia.

Jets swimwear line with Naia cellulosic yarn from Eastman. © Eastman

“We love that the fabric is sustainable. We’ve had such an overwhelming response from our customers. It’s really captured people’s attention. After testing our product, we’ve found the fabric to be soft, breathable and easy to care for,” said Brenda Murray, Head Of Design at Jets.

Eastman is a global advanced materials and specialty additives company that produces a broad range of products found in items people use every day.

www.eastman.com

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