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Shima Seiki
Shima Seiki

18th February 2019, New York, NY

NBA 2K League partners with Champion Athleticwear

Champion Athleticwear becomes official outfitter of NBA 2K League. © Champion Athleticwear

Champion Athleticwear becomes official outfitter of NBA 2K League. © Champion Athleticwear

Ahead of the 2019 NBA 2K League Draft, which will be held on 5 March at Barclays Center in Brooklyn, NY, the NBA 2K League has announced a multiyear partnership with Champion Athleticwear to serve as the league’s official outfitter.

Champion will provide the NBA 2K League’s 21 teams with game uniforms, as well as warmup, travel and practice apparel. In-game avatars will also be outfitted in Champion-branded uniforms. Throughout the season, Champion will provide apparel for marquee events like the NBA 2K League Draft Clash, in-season tournaments and the NBA 2K League Finals. Starting today, fans can purchase NBA 2K League merchandise on Champion.com.

“We are thrilled to have an iconic brand like Champion as our official outfitter,” said Brendan Donohue, NBA 2K League Managing Director. “Champion’s authentic designs and innovative products make them a great partner for the league, and we can’t wait to see our teams compete in their new uniforms this season.”

“The need for esports apparel is quickly evolving and Champion is pleased to be an integral part of this historical opportunity,” commented Champion Group President-Global Activewear Jon Ram. “Being the official outfitters for the NBA 2K League is an exciting and pivotal opportunity for Champion to continue our evolution and expansion to outfit teams within the esports and traditional sports communities. Together we can push the boundaries and bring esports to a wider audience.”

The 2019 NBA 2K League Draft will begin at 5pm ET and will be livestreamed on the league’s Twitch channel. The Draft will consist of four rounds, and all 21 teams will draft players to complete their six-person roster. Jazz Gaming will have the first pick, as determined by the league’s Draft Lottery, which took place in September 2018.


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