Shima Seiki

Free membership

Receive our weekly Newsletter
and set tailored daily news alerts.


Diesel adopts Supreme Green Cotton

Supreme Green Cotton is the premium quality ‘smart’ yarn collection by Varvaressos S.A. European Spinning Mills.

12th April 2021

Knitting Industry
 |  Greece

Knitted Outerwear

Supreme Green Cotton has been chosen by the leading Italian brand Diesel for its Green Label, NightCrush and Malign jersey T-shirt ranges. From cotton seed to fibre, yarn production, fabric and final garments, the full supply chain is not just transparent but located in a very focused area, 100% made in Greece.

Supreme Green Cotton is the premium quality ‘smart’ yarn collection by Varvaressos S.A. European Spinning Mills. The Greek yarn manufacturer has developed an innovative and socially responsible system from the seed to the garment that supports farmers and businesses at the foothills of Mount Olympus.

Supreme Green Cotton uses a customized satellite-powered drip irrigation system in the fields that is said to allow savings up to 40% on water - one of the pressing issues in cotton production. Thanks to the advanced drip irrigation system, plants are watered and fed without wasting a single drop and thanks to a custom-developed app connected via satellite and meteorological stations in selected cotton fields, farmers can monitor the fields in real time. The Internet of Things (IoT) system warns them to take action to ensure plants to flourish healthily and give a higher yield in a sustainable way.

The yarns are Made in Greece and have been certified by Made in Green by OEKO-TEX which assures transparency and traceability. The company has also obtained STeP by OEKO-TEX.

Varvaressos with Supreme Green Cotton is also partner of C.L.A.S.S. (Creativity Lifestyle and Sustainable Synergy), an international ecohub founded by Giusy Bettoni in 2007 which has established itself as a reference point in the fashion and textile business for brands, designers, manufacturers, students and and all those determined to make fashion smarter.

Latest Reports

Business intelligence for the fibre, textiles and apparel industries: technologies, innovations, markets, investments, trade policy, sourcing, strategy...

Find out more