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6th June 2018, Florence

Mare d’Amare reveals new beachwear trends

Mare d’Amare, a leading trade fair for the Italian market of beachwear and swimwear, which will take place from 14-16 July 2018 at the Fortezza da Basso in Florence, has announced its first preview of the four themes that will define the beachwear tendencies for summer 2019.

“It is a thorough and attentive analysis of styles, carried out by extracting the directions given by world-top trend forecasters and refined in details by sharing them with the brands of the sector,” organisers report.

Botanical Bliss. © Mare d’Amare

Mare d’Amare, a benchmark exhibition that each year gathers more than 250 brands from the mid-high and high-end segment exhibiting their latest products, represents the meeting point between the top buyers and the most qualified companies.

Botanical Bliss is a tribute to the abundance of nature, to its magnificence, in a journey to discover its most inner and welcoming traits. The theme features botanical printings in high definition, saturated snap-shots of flowers, fruits and leaves that “take us by the hand and lead us to a paradise of life,” according to organisers.

Escapology. © Mare d’Amare

Escapology represents “everything that seems incomprehensible and impossible to tag”. Abstract art acts as a stargate towards the unknown, a secret passageway to discover graphic signs and symbols. Falsely unknown compositions that together unfold new languages. 

Cut Outs. © Mare d’Amare

Cut Outs is all about new cuts, new inserts, and new silhouettes. The body appears to fit to new shapes if the fabric does not follow the patterns. Tears, graphic cuts, belt loops renew the bathing suits in a mathematical play. Be them plain or bold, they give energy and comfort. From the most classical, romantic spirits to the athletic ones.

Nomadic Attitude. © Mare d’Amare

Nomadic Attitude represents the journey as an introspection into new symbols of a classy semiotics composed of ancient languages mixed together to create a new and sophisticated nomadic style. From North African lands to the Middle East in a rebirth of the Old Salt Route that embraces remote cultures taking on board their innermost traits.

www.maredamare.eu

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