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Eastman Naia on show at Première Vision Paris

Collection features Naia Renew ES, an enhanced sustainability fibre with increased recycled content.

7th February 2024

Knitting Industry
 |  Kingsport, TN, USA

Knitwear, Knitted Outerwear

The Naia from Eastman team is present at this year’s Première Vision Paris, the fashion industry’s most anticipated annual event. The booth showcases the Naia Renew ES portfolio of innovative, more sustainable fibres with certified recycled content. PV Paris is being held from 6-8 February at Paris Nord Villepinte, France.

PV Paris is committed to the future of sustainable fashion, bringing together global designers and cutting-edge, eco-focused offerings. Eastman features its latest sustainable textile innovation as well as its newly achieved Global Recycled Standard (GRS) certification.

“We’re proud to showcase our fibre with the most sustainable content yet at the world’s top event for fashion,” said Carolina Sister Cohn, global marketing leader for Eastman’s textiles division. “First launched for a pilot project in collaboration with Patagonia in September 2022, Naia Renew ES is a game changer for the industry. It’s a solution that blends fashion and environmental responsibility. We can’t wait to share this new fibre with the world at Première Vision and inspire others to embrace sustainable design.”

Naia Renew ES is produced from 60% certified recycled content and 40% sustainable sourced wood pulp. It is an eco-conscious alternative to silk and other natural or man-made fibres, assuring elegant drape, silky soft hand and luxurious lustre without compromising on sustainability, as the recently launched bridal collection in collaboration with Reformation shows. This sustainable yarn plays a pivotal role in combating waste pollution, reducing reliance on virgin materials and enabling a lower carbon footprint.

Eastman creates value from hard-to-recycle waste that would otherwise go into landfills. The increased recycled content in Naia Renew ES is possible through Eastman’s molecular recycling technology, which breaks waste down into its molecular building blocks. This process produces a fully traceable and biodegradable cellulosic fibre; TÜV Austria has certified that Naia Renew is biodegradable and compostable.

Naia Renew received GRS certification in December 2023. This certifies the fibre’s recycled content, chain of custody, social and environmental practices, and chemical restrictions. Earned after an independent third-party audit, GRS certification provides increased traceability, environmental principles, social requirements, chemical content and labelling.

“We’re honoured to share our newly achieved GRS certification at Première Vision this year,” said Claudia de Witte, sustainability leader for Eastman textiles. “To make sustainable textiles available to all, we know we must build brand trustworthiness around the world. We can build those relationships with more customers and collaborators around the world, especially when we have credentials like GRS that support our sustainability story.”

Turkey is among the global markets where Naia continues to grow. To support that growth,  Eastman is expanding its existing relationship with LEFA — a distribution company based in Istanbul with a history spanning over 25 years — as the new Naia distribution partner in Turkey.

“We are strengthening our position in Turkey; last year we participated in Sustainability Talks Istanbul, and as of April 1, 2024, Naia fibres distribution will be entrusted to LEFA,” said Ana Costa, commercial manager for Eastman Naia. “This choice marks an evolution of our organization on the ground, as we will be able to reach our customers faster and more efficiently. We are excited to have LEFA on board, and soon our Turkish partners, who have been successfully served by Texpro as our agent in past years, will experience LEFA’s proven reputation for reliability and excellence in distribution and customer service.”

Naia from Eastman can be found at booth 6D77.

Naia trends to expect at PV Paris

The Naia collection at this year’s PV Paris will showcase ready-to-wear, casual wear, knitwear and sweaters aligning with the projected trends from Promostyl, a forecasting and consulting leader. The garments are inspired by industry trends named Bioverse Magic,

Turning Off and Quiet Luxury. Bioverse Magic will be seen through Naia fibre blends that are iridescent, play with light and shine while maintaining beautiful drape, softness and comfort. Turning Off is inspired by nature, so Naia blends will be created in natural colours. Finally, the Naia booth will take on Quiet Luxury with simple, elegant styles.

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