Eurojersey, renowned for its Italian-made warp knitted Sensitive Fabrics, and The Lycra Company, global leader in advanced fibre technologies, have unveiled Upgrade Your Life – a new menswear concept that fuses innovation, performance and elegance

Designed for the modern man who moves seamlessly between professional and personal moments, the collection offers garments that combine comfort with sophistication. From business meetings to travel and leisure, the pieces ensure a flawless appearance thanks to quick-drying, wrinkle-resistant properties and exceptional freedom of movement.

At the core of the concept are Sensitive Fabrics powered by Lycra fibre, developed to redefine everyday dressing through versatility and technical excellence. The fabrics are engineered to deliver a refined aesthetic with the benefits of high-performance sportswear, ensuring breathability, durability and superior shape retention.

Made using patented technology, Sensitive Fabrics powered by Lycra fibre adapt naturally to the wearer’s body, maintaining form and comfort throughout the day. This collaboration showcases how advanced knit technology and smart materials can elevate the experience of dressing, blending aesthetic precision with technical performance.

Upgrade Your Life embodies a new approach to men’s fashion — one that prioritises adaptability, confidence and ease. It represents a shift towards garments that support a fast-paced lifestyle while maintaining timeless elegance.

www.eurojersey.com

www.thelycracompany.com