Lenzing Group has launched Lenzing Pro, a new digital platform designed to support the textile and nonwovens supply chains. The platform serves as a one-stop hub for business users, bringing together certification services, technical fibre data, brand licensing, and marketing tools in a streamlined and accessible way.

Positioned as an evolution of the Lenzing E-Branding Service, Lenzing Pro provides expanded functionality through a multilingual, 24/7-accessible platform. It offers detailed fibre specifications and recommended applications for products such as Tencel Lyocell and Modal fibres, and Lenzing Ecovero viscose fibres, supporting users from spinners and fabric mills to brands and retailers.

Florian Heubrandner, Vice President, Global Business Management Textiles at Lenzing, said: “The textile industry needs fast, reliable access to technical expertise, certification capabilities, and responsive support to innovate in today’s dynamic marketplace. Lenzing Pro directly addresses those needs, combining our fibre expertise with intuitive tools to help partners innovate.”

The platform also enhances fabric certification and brand licensing services, enabling partners to integrate Lenzing’s fibre brands into their products and communications with ease. A fibre catalogue with advanced search and filtering functions helps partners find the most suitable solutions based on technical and sustainability requirements.

Eva McGeorge, Senior Global Director Marketing & Branding, Commercial Textiles at Lenzing, added: “With Lenzing Pro, we’ve transformed previously complex tasks into an intuitive experience. Whether developing new products, seeking certification, or launching campaigns, the platform is designed to support partners every step of the way.”

Lenzing will present live demonstrations of the platform at Intertextile Shanghai Apparel Fabrics – Autumn Edition from 2–4 September 2025. The platform is already accessible at lenzingpro.com, with public resources and a deeper suite of tools available to registered users.

www.lenzing.com

www.lenzingpro.com