The Lycra Company, a global supplier of innovative and sustainable fibre solutions for the apparel and personal care industries, has appointed RADCCO as its exclusive distributor in India.

Based in New Delhi, RADCCO will represent the company’s full product portfolio nationwide, effective 1 February, succeeding SmarText Solutions. RADCCO is a wholesale trader specialising in textiles and apparel-related products.

“We are grateful to the SmarText team for a decade of dedicated partnership supporting our business in India, and we’re excited to welcome RADCCO as our new exclusive distributor,” said Alistair Williamson, vice president, EMEA & South Asia at The Lycra Company.

“This appointment underscores our commitment to one of the world’s most dynamic and rapidly expanding markets. RADCCO’s deep industry expertise and customer-first approach position them as the ideal partner to help us accelerate growth in the region,” he added.

The Lycra Company said it is working closely with both RADCCO and SmarText Solutions to ensure a seamless transition with no disruption to service, support or product availability for customers.

To source The Lycra Company’s solutions in India, RADCCO can be contacted at: 211, Second Floor, City Centre Mall, Pocket-8, Block B, Sector-12, Dwarka, New Delhi 110078, India. Phone: +91 8527193043. Email: [email protected].

www.thelycracompany.com