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Shima Seiki
Shima Seiki

6th March 2019, Milan

Rethinking fashion sustainability

The integration of responsible innovation and circular economy within the textiles and fashion sector will be discussed.C.L.A.S.S., headquartered in Milan, the global resource for smart material innovation, education, marketing and communication, invites visitors to the Rethinking Fashion Sustainability event that celebrates its third edition this year. It will take place in the venue of Boston Consulting Group, on 7 March.

“The fashion industry is responsible for a large impact on the environment. Through toxic chemical use, textile and plastic waste or energy and water overexploitation, it has generated a big debt with nature. In this context, circular economy has become the road map to zero impact in the fashion industry,” the organisation explains.

Attendees will have the chance to discover some of the most relevant initiatives undertaken by key opinion leaders in this field, including Zalando, The North Face, OVS and Caudalie. Also, research from Politecnico di Milano will present the best practices for corporates to approach sustainability in a strategic way.

C.L.A.S.S. CEO and founder Giusy Bettoni will share her expertise through the presentation Integrate Sustainability into your brands, providing her expert insights on the integration of responsible innovation and circular economy within the textiles and fashion sector.

Moreover, the results from the Circularity Ideathon, developed by fashion and business students and coordinated by Milano Fashion Institute, will be presented to give a flavour of the appetite of Millennials for a more sustainable fashion.


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