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18th December 2018, Oxon

Sustainable cotton is turning Britain’s clothes green

Switching to sustainable cotton has delivered more of the water and carbon improvements than any other actions.Changes in the fibre composition of clothing sold in the UK by retailer and brand signatories to the Sustainable Clothing Action Plan 2020 (SCAP 2020), and the purchasing of more sustainably-produced fibres are two of the main reasons for the improved footprint of UK clothing, WRAP’s latest clothing report concludes.

For five years, leading retailers, brands and organisations from the re-use and recycling sectors have been measuring their progress towards targets under SCAP 2020; the voluntary agreement managed by WRAP to reduce the environmental impact of the UK’s clothing sector.

WRAP’s latest progress report for SCAP 2020 measures the impact of changes made by members against the four targets. These show significant impacts in reducing the Water and Carbon footprints by SCAP 2020 members.

Energy and water saving

Selecting more sustainably-produced fibres from enterprises like the Better Cotton Initiative is significantly reducing the volume of water used in clothing sold by SCAP 2020 members. Water demand is a huge factor in the production of clothing from crop irrigation, manufacturing fibres through to dyeing. WRAP found that the total reduction in water-use during the lifetime of garments sold by SCAP 2020 members has saved the equivalent of 42,000 baths of water per tonne of clothing sold. Enough water for a family of four to each take a bath every day for twenty-nine years.

The other significant saving is in carbon, i.e. greenhouse gases emissions (GHGs) over the lifetime of garments sold by SCAP 2020 signatories. Here the reduction per tonne of clothes sold is estimated to be the same as the amount of GHGs produced on a car journey of 24,000 miles; akin to driving six times around Great Britain by the coastal roads.

Area of concern

Despite the good progress against the water and carbon targets, the Waste Target remains an area of concern ahead of the final two years of SCAP 2020, and WRAP has set out a series of recommendations that signatories need to address.

“I am delighted by what SCAP 2020 signatories have achieved. Compared with the wider sector they continue to set the bar high for improving sustainable practices. And it’s important that they do because while clothing might only be the eighth largest sector in terms of household spend, it has the fourth largest environmental impact behind housing, transport and food,” explained Peter Maddox, Director, WRAP.

“As the Environmental Audit Committee into fast fashion has shown, there’s a lot more work to do on clothing and I believe that initiatives like SCAP 2020 have an important role to play. The public is getting increasingly concerned about the impact of clothing on the environment, just like it has in relation to plastics following Blue Planet II.”

Switching to sustainable cotton

WRAP established SCAP 2020 in 2012 and today its members number eighty signatories and supporters, including eleven retailers and brands who are responsible for selling more than half of all UK clothing by volume.

Switching to sustainable cotton has delivered more of the water and carbon improvements than any other actions, but WRAP found a wide range of improvements demonstrated by signatories. These total 46 separate actions included implementing improved fibres, better production techniques and actions to increase re-use in 2017. While focused primarily on production and retail, WRAP is also engaged with consumers through Love Your Clothes.

“WRAP presented its views on consumer issues to the EAC and had two main points. Firstly, if shoppers improve their awareness and understanding of what sustainable clothing and fashion is this will incentivise fashion brands to offer more choice. Secondly, Governments should explore the benefits of an extended producer responsibility regime for clothing. This could incentivise the design of longer-lasting clothes and provide support to the used textiles supply chain,” said Peter Maddox.

www.wrap.org.uk

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