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27th October 2010, Wichita, Kansas

Fila launches body toning apparel with Lycra Sport fabric

BTS garmnet with Lycra Sport fabricInvista, owner of the Lycra fibre brand, has teamed up with sports apparel brand Fila, to develop and release the Fila Body Toning System (BTS), a collection of engineered body toning workout apparel featuring Lycra Sport fabric. Aimed at the women's fitness industry, Fila’s BTS is said to shape the body and dramatically improve workout efficiency.

According to Invista, BTS apparel is designed to increase muscle exercise by as much as 50%, which the company describes as an extraordinary improvement in the efficiency and recovery of an existing workout. Invista says, this highly technical program is another important step in the expansion of Lycra Sport fabric as a leading performance technology in the active wear industry.

BTS utilizes double-layered panels of Invista’s Lycra Sport fabric which are engineered to compress active muscles; a novel design approach that Invista says represents a new era of interactive sports training and fitness apparel. Fila’s Body Toning System is said to have been made possible and enhanced by the team at Invista including R&D scientists who engineer developments in Lycra fibres and fabrics.

Based on years of performance textile research at Invista and its Applied Research Center, Lycra Sport fabric is said to represent the active application of stretch fibre technology and was selected by Fila as the ideal foundation for the Body Toning System. It meets Invista’s demanding fabric testing performance standards designed to satisfy sports activities that require a combination of light weight, muscle support, breathability and freedom of movement.

According to Julien Born, global segment director for Active and Outdoor at Invista Apparel, “Lycra Sport fabric provides Fila an outstanding fabric with a well-balanced level of performance that is ideal for the unique demands of the Body Toning System. We look forward to advancing our collaboration with Fila and to further develop the women’s toning market.”

The collection, including a resistance tank, short, tight capri, capri, pant and long tight, is also said to provide 41% more support than traditional athletic leggings made from polyester or elastane, effectively smoothing targeted areas and reducing the appearance of cellulite. Flat seaming construction allows for greater comfort and range of motion.

“Body toning apparel is a natural progression of the recent successes in the toning footwear market,” said Jon Epstein, President of Fila USA. “We are thrilled to be on the leading edge of this fitness revolution with the first marketable application of an apparel toning collection for the women’s performance fitness market.”

“The Body Toning System stands to completely change the perception of the clothing that we work out in, for both men and women,” said Freya Tamayo, Fila’s Director of Design. “This women’s collection is such an exciting development in the fitness industry, making exercise apparel an integral part of a woman’s workout that affects her both inside and out. Fila looks forward to working with Invista to further refine the collection and to develop new BTS applications for many different sports.”


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