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Fibres/​Yarns

FILO offers new service to help increase brand recognition

Companies, visitors, professionals and magazines will have the opportunity to launch their promotional messages in twelve dedicated positions.

31st July 2014

Knitting Industry
 |  Milan

Knitwear, Household, Colours/​Trends

The 42nd edition of FILO that is set to take place from 8-9 October at the Congress Centre Le Stelline, Milan, will be held under the Perpetuum Mobile of innovation theme.

Organisers believe that the exhibition will once more prove its leading positions as a leading exhibition for yarns and fibres for weaving, clothing and furnishings and will enable Italian and European companies to benefit from business and networking opportunities created at the fair.

Increasing the visibility

FILOSpot, a new service designed to enhance companies’ visibility and brand recognition, is one of the exhibition’s main features.

Companies, visitors, professionals and magazines at FILO will have the opportunity to launch their promotional or advertising messages in twelve dedicated positions located at strategic points of the exhibiting area inside the Le Stelline Congress Centre.

To maximise visibility of the adverts of all the companies willing to make use of this initiative, FILO organisation has chosen the FILOSpot spaces among the areas most frequently visited by the exhibition audience.

International exhibition

The protagonists of FILO are yarns and fibres for orthogonal and circular weaving to be used for clothing and home furnishings. The show takes place in Milan in two editions – in March and October.

FILO is an international business to business event where professionals from all over the world meet selected Italian and international companies. A wide array of yarns and high quality collections presented are all said to be produced in an environmentally-friendly way, in accordance with ethical standards.

www.filo.it

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