The innovative project Tracing the Fashion of the Future, dedicated to material awareness and supply chain innovation, has come to a close with the release of its final episode on Fulgar’s social media channels.

The edutainment initiative was created by Fulgar, the Italian specialist in high-tech yarn production, in collaboration with consulting and creative studio WRÅD, founded by Matteo Ward. Its aim was to support the responsible evolution of the fashion and textile industry by opening a broader conversation around materials, technology and impact.

Developed and produced by the WRÅD team, the series of four short videos was designed to reach a wide audience, from industry professionals to increasingly conscious consumers. Using accessible language and a format that blends information with entertainment, the project explored the origins of everyday textile materials and the research and development work carried out by Fulgar.

Across the episodes, the initiative demonstrated how targeted innovation can improve widely used fibres such as virgin polyamide, reducing environmental impact while maximising social value throughout the supply chain. Rather than claiming to offer definitive answers, the series positioned sustainability as a process of continuous improvement, where every step towards more responsible solutions has value.

The journey unfolded through four stages reflecting the ‘sustainable DNA’ of the textile industry. It began with a call to rethink the fashion system in an integrated way, moving beyond simple material choices to consider innovation, resource management and social and environmental impact. The second episode focused on mechanical recycling, presenting Fulgar’s regenerated polyamide yarn Q-Nova and showing how nylon can be given a second life. The third chapter explored the rise of biomaterials with Evo, a bio-based polyamide yarn derived from renewable sources such as castor seeds and industrial corn. The final episode examined chemical recycling through Q-Cycle, a yarn produced using pyrolysis oil from end-of-life tyres, illustrating how waste far removed from fashion can be transformed into textile fibre.

The core objective of the project was to stimulate critical thinking and open dialogue around sustainability, extending the conversation beyond technical circles to speak directly to consumers. Daniela Antunes, marketing manager at Fulgar, said that education is the real driver of change, noting that only informed consumers can understand what lies behind a fabric and actively contribute to transformation. Alice Fortuna, director of communication at WRÅD, added that sustainability goes beyond material selection and lies in a holistic redefinition of how products are designed, valued and brought to market through continuous and conscious innovation.

Through this project, Fulgar reaffirmed its long-standing role in the sustainable man-made yarn sector. Founded in Castel Goffredo in the late 1970s, the company continues to invest heavily in research and development, combining performance, traceability and environmental responsibility across applications ranging from sportswear to hosiery, while promoting Made in Italy excellence throughout the global textile industry.

Beyond the Material: The Real Challenge of Sustainability…

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