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30th September 2008, Manchester, UK

Hilly upgrades popular marathon fresh sock

 

Specialist performance running socks brand Hilly has recently improved its popular Marathon Fresh with the introduction of Merino wool. The cushioned sock provides shock absorption and is suitable for both training and racing. The sock is antimicrobial and incorporates all the key features required in a technical sock, including a seamless toe construction, arch grip support and ‘y’ heel. The sock retails at highly competitive price and offers excellent value for money.

About Hilly

The Company was formed in 1992, by Dr. Ron Hill, MBE, the former European and Commonwealth marathon champion. At the time he saw an opportunity to develop a range of technical performance running socks.  With a PhD, in Textile Chemistry, he was able to combine his technical expertise and running background to produce a core range to cater for the needs of the runner.

The range was split into two categories namely: Mono Skin and Twin Skin (both registered trademarks). The Mono Skin (single layer) range included the Marathon Fresh, Off Road and Super Racer Plus (now renamed Lite) and the Twin Skin (double layer), Moisture Management. All four socks have been improved over recent years.

 Ron, accompanied by his sons, Steven and Graham and Stockport Harrier, Dean Loxam, developed the business and the range was sold to the specialist running stores by a team of external sales agents (many of whom remain with the company today).

 Major developments have included the launch of a complete range of socks, in particular the Mono Skin Supreme and the new Twin Skin range. In addition, the company now offers a comprehensive range of accessories, including, reflectives, hats, gloves, water carriers, neoprene products and more

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