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Hosiery & Seamless

Finding a sense of security in our socks

The NPD Group’s Maria Rugolo, Director of Market Insights Lead & Industry Analyst - US Apparel, presents data on current consumer behaviours impacting the sock industry.

2nd November 2020

Knitting Industry
 |  Online

Hosiery & Socks

For so many people around the globe, home is their safe place – filled with comfort and security. With this increase in the amount of time being spent at home, we are also seeing an increase in sock consumption, says The Lycra Company. This is important in our industry as we have a unique opportunity to evaluate our sock offerings and merchandising and adjust to gain the most value.

During this webinar, you will hear from The NPD Group’s Maria Rugolo, Director of Market Insights Lead & Industry Analyst - US Apparel, as she presents data on current consumer behaviours impacting the sock industry.

And then, The LYCRA Company’s Jane Gwyther and Jenifer Strong, Senior Strategic Account Managers, and Ting He, End Use Researcher, share ‘good, better and best’ innovations and technologies that can help your company capitalize on these trends.

The Lycra Company Website

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