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Industry Talk

Hybrid success for Groz-Beckert at ITMA Asia

Virtual booth welcomed a total of almost 3600 visitors during the trade fair – 2300 of them in person and around 1300 virtually.

9th July 2021

Knitting Industry
 |  Shanghai, China

Knitted Outerwear

ITMA Asia + CITME 2021 in Shanghai, China, was a complete success for Groz-Beckert, the German company reports. In addition to the in-person event, the company invited its visitors to a virtual booth, where it welcomed a total of almost 3600 visitors during the trade fair – 2300 of them in person and around 1300 virtually.

“This year, the virtual booth complemented the traditional booth on the trade fair grounds to enable us to reach as many customers as possible despite the coronavirus pandemic and worldwide restrictions,” Groz-Beckert said. “At both booths, the product highlights were explored using 3D models and discussions were held. At the virtual booth, each visitor had their own avatar which they could use to move through the virtual world.”

This year, the exchange between customers and Groz-Beckert took place either in person or in real time, via chat or video call as part of the trade fair, and the model proved to be a success. At the Shanghai event, most of the visitors came from China due to the pandemic. The ranking in the virtual environment put India top in terms of visitor numbers, followed by Bangladesh, Germany and Turkey.

Groz-Beckert is the world’s leading provider of industrial machine needles, precision parts and fine tools as well as systems and services for the production and joining of textile fabrics. The products and services support the fields of knitting, weaving, felting, tufting, carding, and sewing. The family-owned company, founded in 1852, employed around 9000 people and generated a turnover of €618 million in 2020. Groz-Beckert operates with agencies, production, and distribution subsidiaries in more than 150 countries around the world.

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