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27th November 2014, India

India’s Enamor announces lingerie contest for fashion design students

On 10 December, Enamor will announce the names of 10 lucky participants, who will be selected to move on to the finals. India’s lingerie brand Enamor is kicking off the festive season with the Fabulous Couturier Lingerie Design contest exclusively for students at the National Institute of Fashion Technology (NIFT).

Enamor has joined forces with the leading design institute in the country NIFT exclusively for the contest. The concept behind the contest originated from Enamor's initiative to encourage, develop and recognise budding designer talent in the country.

Fabulous as I am

To ensure easy access and convenience for today's students, Enamor has developed an exclusive app for students to upload their entries with ease. Not only is this an easy manner for the students to submit their entries, but allows an interactive platform for the students and Enamor's Facebook community, the company reports.

Keeping with the brand tag line of Fabulous as I am, The Fabulous Couturier contest resounds this brand philosophy. The expert panel of judges for the contest include Sumir Hinduja – MD, Enamor India, Preeti Gupta – COO, Enamor, Sandra Daniels – VP Marketing, Enamor, Arpana Walters – VP Design & Technical, Enamor, and Monika Gupta – NIFT.

Students are encouraged to submit their designs and sketches of lingerie and nightwear designed to make a woman feel fabulous. Each entry will be accompanied with a small note on the inspiration and students can participate by logging on to www.facebook.com/EnamorIndia/app_985147491511758 .

Unique chance

On 10 December, Enamor will announce the names of 10 lucky participants, who will be selected to move on to the finals.

From the 10 semi finalists to be shortlisted, one lucky winner will be selected by Enamor's Facebook fans. This gives the online brand community an opportunity to interact with the contestants.

The 10 semi finalists will then develop prototypes to compete for the chance to win a cash prize of Rs. 25,000, a gift hamper form Enamor and a unique chance to work on a graduation project with Enamor or intern with the brand. The final winner and runner up will be announced on the 30 of January 2015.

Young and fashionable

“We are extremely enthusiastic about The Fabulous Couturier Lingerie Design contest. As a fashion brand, we are always looking at new ways to encourage young design talent in the country and the association with NIFT is a great way for Enamor to nurture young talent with vibrant ideas,” commented Sandra Daniels, VP Marketing, Enamor.

“The association with the NIFT will not only bring forth bright, unmarked ideas, but will provide a younger and more fashionable insight to the brand. We are looking forward to judging the trendy and fabulous co-creations of styles. Trendy designs coming directly from today's generation, will prove to be very interesting.”

www.enamor.co.in

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