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Hanes appoints new chief designer for innerwear

HanesBrands names Jane Newman chief design officer, global innerwear.

3rd March 2021

Knitting Industry
 |  Winston-Salem, NC, USA

Intimate Apparel

HanesBrands a leading global marketer of branded everyday apparel, has announced that Jane Newman has been named chief design officer, global innerwear.

Newman will lead design for the company’s global innerwear organization, which was recently created to leverage design, innovation and consumer insights around the world. She will be responsible for delivering innovative products across HBI’s innerwear brands, including Hanes, Bonds, Maidenform, DIM, Bali, Playtex, Bras N Things and Berlei.

“Transforming the organization to leverage our strengths, ensure focus and build global brands is key to our Full Potential plan,” said Steve Bratspies, HanesBrands CEO. “Jane’s leadership has been instrumental in driving growth in Australasia. Her experience and consumer focus will enable us to unlock the enormous growth opportunities of our U.S. innerwear brands.”

Newman, who will be based in New York, will report to Joe Cavaliere, group president, global innerwear.

“Jane brings vast knowledge of the global consumer landscape and innerwear category, as well as an outstanding record of product innovation and design that attracts younger consumers,” Cavaliere said.

“She has also been extremely successful in embedding sustainability into product design, which is something we are deeply committed to as a company. I’m thrilled to have Jane leading design for our global innerwear team and look forward to working with her as we build our brands.”

Newman brings three decades of experience leading design, product development and innovation to her new role. She joined the company in 2004 as head of design for Bonds. She has since held other positions, including Hanes Australasia’s creative director, a role in which she led the design, product development, research and development and quality assurance teams.

Newman holds a bachelor’s degree in design, fashion and textiles from the University of Technology in Sydney.

HanesBrands Website

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