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22nd January 2019, Portland, OR

Première Vision broadens its sportswear offering

Première Vision is an international leader in professional creative fashion trade shows. © Première Vision International leader in professional creative fashion trade shows Première Vision launches the Première Vision Sport show in the United States. Organised simultaneously and in partnership with the leader of sports footwear material and component sourcing American Events’ The Materials Show, this new event will present its first edition from 14-15 August 2019 in Portland, OR, the ‘Sportswear Silicon Valley’.

“Première Vision observes and anticipates the needs of the global fashion market to react to its changes,” organisers report. “One of the major strategic development goals for Première Vision today, sportswear has never influenced the world of fashion as much as in recent years. In order to support brands looking for innovations for the development of high-performance fashion pieces, Première Vision launched the Sport & Tech sector at its Première Vision Paris show last September: a selective and creative offering of high-performance and technical materials for fashion.”

Two shows side by side

Created more than 25 years ago by American Events, the biannual fair The Materials Show specialises in footwear for high-performance sports with a selection of dedicated materials – components, fabrics, leathers – offered by more than 300 exhibitors.

Alongside The Materials Show, Première Vision Sport will bring its exclusive fashion expertise – seminars, colour range – and will introduce a specialised offer for performance and active sports clothing: fabrics, components and designs presented by a selection of exhibitors from Première Vision’s Parisian and international trade shows.

Established in the US in 2000 with its Première Vision New York show and an offer of materials and services – fabrics, designs, leather, accessories, manufacturing – for the creative fashion markets, Première Vision strengthens and develops its presence on US territory with a show dedicated to the markets of sport and athleisure.

Sportswear: growing market

The global sportswear market has seen continued growth between 2011 and 2016 to reach US$ 280 billion in 2016. American brands dominate the worldwide sportswear market, with the United States representing 37% of global sales, or US$ 103 billion in 2016, with the following break-down: 70 billion for sportswear (+4.4%) and 32 billion for shoes (+8.8%).

The Materials Show

Each year, American Events organizes four editions of The Materials Show dedicated to the footwear and sportswear markets, where representatives from brands such as Nike, Adidas, New Balance, and Timberland walk the show floor to discover what’s leading the market in technology and style.

Two editions of the NE Materials Show take place in Wilmington, MA, on the East Coast, in August and March, presenting 200 exhibitors and welcoming 800 visitors. Two editions of the NW Materials Show in Portland, OR, on the West Coast, take place in August and February, gathering together 300 exhibitors and 1,500 attendees.

www.americanevents.com

www.premierevision.com

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