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Industry Talk

Trew launches Nuyarn merino t-shirt line

Nuyarn uses a revolutionary, twist-free technique in spinning wool to better harness merino wool’s natural attributes.

23rd May 2022

Knitting Industry
 |  Portland, OR, USA

Sports/​Activewear

Portland, Oregon based Trew has recently unveiled a brand-new collection of Nuyarn merino wool tees. ”‹The company reports that the t-shirt collection is a collaborative effort between the design team at Trew and its beloved customer base, with countless conversations and extensive community polling taking place over the past two years.

With the help of customer input, Trew has dialled in a product line that hits all of the marks for customers – from colours and designs, to fit, sizing, and features – all built upon the impressive technology behind New Zealand merino wool company, Nuyarn.

”‹Nuyarn uses a revolutionary, twist-free technique in spinning wool to better harness merino wool’s natural attributes, resulting in what Trew calls the world’s first performance wool. When compared to

Compared to traditional ring spun merino wool, Nuyarn Merino offers 35% more volume and aeration, is 5x faster drying, is 85% more elasticity, is 35% more thermal retention, is 35% more resistant to air, has 50% greater burst strength, 8.8x more resistant to abrasion and 120% strong seams.

Nuyarn’s benefits create an incredible material that is supremely comfortable, extremely durable, and ready for anything, Trew says. Trew and Nuyarn have worked together in the past, previously launching three separate iterations of wool products between 2015 and 2018. With a long hiatus due to supply chain obstacles over the past few years, both companies are equally excited to embark on a new chapter together with this first launch of the new and improved Trew Nuyarn merino collection.

“Our customers rely on us to create products that will last, there simply isn’t another merino wool on the market with the longevity and performance of Nuyarn. Not to mention, thanks to some amazing new designs and a collaboration with our customers, this is the best-looking collection of merino t-shirts that we’ve ever released,” said Chris Pew, CEO at Trew.

While the Nuyarn merino collection currently consists of three t-shirt designs in eight different colours and various different designs, Trew promises to launch even more Nuyarn products – including base layers to pair with its renowned outerwear.

www.trewgear.com

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