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24th February 2010, Geneva

Invista launches campaign against trademark misuse

Invista, says it is taking a concerted stance against trademark misuse on behalf of its brands.  The owner of the Lycra fibre brand is to launch an advertising campaign to reinforce the importance of protecting the value of its trademarks.

Following an announcement of two Italian court rulings against importers of counterfeit goods bearing Invista branded names, the company, one of the world’s largest integrated producers of polymers and fibres, has developed two advertisements for trade magazines worldwide. 

The first advertisement displays a security lock with the official Lycra fibre brand logo and the second advertisement depicts a knee-high motive accompanied by the trademark symbol.  Both advertisements communicate the slogan ‘Protecting Lycra fibre from identity theft’ with impactful supporting copy.

Max Wiesendanger, Executive Vice President for Invista’s apparel business in Europe and South Asia said, “At Invista, we take trademark infringement very seriously and it’s important for us to be proactive as well as reactive in demonstrating our commitment to protecting our brands.  Our bold, new advertising campaign confirms that, as a business, we will take the necessary action to ensure our brands are not threatened by counterfeits.”

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