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Industry Talk

Karl Mayer live in Shanghai and virtual

The Karl Mayer Group invites its worldwide customers and other interested parties to take a tour of its digital exhibition stand following ITMA ASIA + CITME.

15th June 2021

Knitting Industry
 |  Shanghai, China

Knitted Outerwear

The Karl Mayer Group will be exhibiting innovations in machinery and technical services at ITMA ASIA + CITME, which is currently taking place in Shanghai. The innovations ensure greater speed, flexibility and independence, particularly with digital pioneering solutions in production, the company reports.

“This will be complemented by a ‘trendy textile show’ as inspiration for new business opportunities. The offers for warp knitting, flat knitting, production of technical textiles and warp preparation are very well received. During the first two days alone, several hundred visitors came, mainly with specific interests and mainly from China,” a statement from the company said.

"The quality of discussions is very high. So far, the fair is running successfully for us," said Yang Zeng Xing, General Manager of Karl Mayer (CHINA) after the second day of the event.

At its first real trade fair appearance since the beginning of the pandemic, however, the Karl Mayer Group is also focusing on its customers in the other parts of the world. Being close to all of its customers is particularly important to the global player now, during the current Corona crisis.

Equipped with a microphone and a camera, a team of experts from Karl Mayer (CHINA) is recording the atmosphere on the spot for guests who have no means of travelling. With the live recordings, Karl Mayer will take visitors on a virtual tour of its exhibition, at a hybrid show directly following ITMA ASIA + CITME.

© Karl Mayer

A vivid 3D model of the exhibition stand, which can be rotated and moved interactively, ensures easy orientation, and there is an experience behind every exhibit: in live interviews, experts explain details and answer questions that have already been asked, while videos and information material provide further information. Visitors will also find contact details for the exhibits of competent contacts from the entire global organization, who are looking forward to answering all questions and holding interesting discussions.

In addition, webinars on individual highlights can be booked for the end of June and the beginning/middle of July. Behind the impressive virtual presence is a mature performance, the company says.

"We have a strong team on site at ITMA ASIA + CITME, whose commitment makes the virtual tour of our hybrid trade show an experience," says Christine Wolters from Corporate Communications. She and her team look forward to a well-attended online event, starting J18 une 18, 2021, at https://www.karlmayer.com/en/itma-asia-hybrid-booth/

Knitting Industry has its own correspondent at ITMA Asia + CITME in Shanghai, and will be reporting on the Karl Mayer Group and other leading exhibitors in due course. Watch out for our coverage.

www.karlmayer.com

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