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Industry Talk

Coloreel enters sewing industry with Juki America

Juki sewing machines can now access millions of precise colours in real time.

16th May 2024

Knitting Industry
 |  Sweden & USA

Knitwear, Knitted Outerwear

In a joint announcement, Juki America and Coloreel have revealed a partnership that will extend Coloreel’s innovative thread dyeing technology to the sewing industry. With Coloreel, Juki sewing machines can now access millions of precise colours in real time.

"We’re excited about this expansion from embroidery to sewing. This agreement is a strategic milestone for Coloreel as we apply our technology to the broader sewing market. Working with Juki America allows us to leverage their robust market presence and technical expertise," says Torbjörn Bäck, CEO of Coloreel.

Juki’s distributors will get exclusive rights to market and sell Coloreel for sewing machines within North and South America. The first official installation of Coloreel paired with a Juki sewing machine will be at FABRIC Incubator in Arizona, USA, a leading fashion incubator and garment manufacturer that supports up-and-coming designers.

"Our collaboration with Coloreel marks a natural progression for Juki," says Masanori Awasaki, President and CEO of Juki America. "Pairing Coloreel's thread dyeing with our sewing solutions sets a new industry standard and opens up new possibilities in stitch design and precise color matching for our customers in the Americas."

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