Shima Seiki

Free membership

Receive our weekly Newsletter
and set tailored daily news alerts.

Industry Talk

Victoria Beckham x The Woolmark Company

British luxury fashion brand Victoria Beckham launches its first end-to-end traceable knitwear collection exclusively with The Woolmark Company.

20th October 2021

Knitting Industry
 |  London

Knitwear

A curated edit of Victoria Beckham x The Woolmark Company Merino wool knitwear pieces, including a select assortment for adults and their favourite young people, will launch in October 2021. The edit consists of a 20-piece adult knitwear collection and 14-piece childrenswear collection.

Victoria Beckham and The Woolmark Company have a longstanding relationship - Victoria was a judge at the International Woolmark Prize between 2012 and 2017.

Comprising polo and crewneck sweaters, V-neck cardigans, plus gift sets of scarves and headwear, the tonal collection features colour blocking, intarsia detailing and contrast stripes that promise a beautifully crafted, effortless knitwear wardrobe.

© Victoria Beckham X The Woolmark Company

The classic, refined designs nod to key Victoria Beckham design codes and have been created with sustainability at the core - the environmental impact has been considered throughout the design process, from sourcing materials to the development, manufacturing, production and packaging of each piece.

The collection is made in Pescara, Italy, from 100% natural, renewable and biodegradable Merino wool. The original eco-fibre, the non-mulesed Merino wool used in the Victoria Beckham collection is fully traceable to just five Australian woolgrowers.

The colour palette has been achieved using a unique plant-based natural dye process – the only technology certified by The Woolmark Company in the world. According to Woolmark, despite there being no chemicals involved, the dye creates incredibly vibrant shades through the use of alternative ingredients such as flowers, leaves and berries.

© Victoria Beckham X The Woolmark Company

The adult collection is available at stockists including, Saks Fifth Avenue, Mytheresa, Zalando, Harrods, LUISAVIAROMA, KaDaWe, Barneys Japan, TSUM, Al Srad Ltd, Grace, La Samaritaine, Retro AS Norway and Hudson’s Bay.

Victoria Beckham founded her eponymous fashion label in 2008. Developed at her London atelier, the brand launched with a series of form-fitting dresses and has expanded to include a ready-to-wear, footwear and eyewear line. The designs are an adaptation of Victoria’s own personal style to the needs and desires of the global audience. A true wardrobe, the distinctive pieces are bold, refined and effortlessly versatile, featuring the finest craftsmanship and materials.

In 2019 the first Victoria Beckham collection in collaboration with fitness and lifestyle brand Reebok launched and later that year Victoria Beckham Beauty was established, featuring clean formulations and high-performance solutions for dynamic individuals everywhere.

With offices in London and New York and a flagship store in Mayfair, the brand has won critical acclaim alongside multiple industry awards including Best Designer Brand and Brand of the Year at the BFC’s Fashion Awards. In addition to victoriabeckham.com, the Victoria Beckham brand is carried in more than 320 stores in 40 countries worldwide.

© Victoria Beckham X The Woolmark Company

The Woolmark Company is the global authority on wool. Through its extensive network of relationships spanning the international textile and fashion industries, it highlights Australian wool’s position as the ultimate natural fibre and premier ingredient in luxury apparel.

The Woolmark logo is one of the world’s most recognised and respected brands, providing assurance of the highest quality, and representing pioneering excellence and innovation from farm through to finished product. The Woolmark Company is a subsidiary of Australian Wool Innovation, a not-for-profit enterprise that conducts research, development and marketing along the worldwide supply chain for Australian wool on behalf of about 60,000 woolgrowers that help fund the company.

www.woolmark.com

Latest Reports

Business intelligence for the fibre, textiles and apparel industries: technologies, innovations, markets, investments, trade policy, sourcing, strategy...

Find out more