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18th February 2015, New York, NY

Leading events organisers launch new swimwear and lingerie exhibition in Las Vegas

CURVENV@MAGIC will bring together a vast selection of leading swimwear and lingerie brands in one place. UBM Advanstar, the leading US based events and marketing services business, and producer of MAGIC Marketplace, fashion’s largest global trade show, has entered into a strategic alliance with EUROVET/CURVEXPO, the global leader in lingerie and swimwear trade shows, to create a jointly owned new swimwear and lingerie show in Las Vegas.

[email protected] will bring together a vast selection of leading swimwear and lingerie brands in one place, for the first time uniting the entire swimwear and lingerie community in Las Vegas, and providing unprecedented selection and ease of shopping for international and west coast retailers.

The show will be held twice yearly in February and August, with the first edition taking place from 17-19 August 2015.

Merger and expansion

[email protected] will début in the Las Vegas Convention Center as part of MAGIC Marketplace in August 2015, and represents the merger and expansion of CURVEXPO’s and MAGIC’s previously separate Las Vegas shows for the swimwear and lingerie markets.

Both partners are thrilled to be able to create a unified marketplace for the swimwear and lingerie categories in Las Vegas.

The high-touch, personalized service and global leadership for which EUROVET/CURVEXPO is known, combined with the scale and marketing power of the MAGIC Marketplace, will increase value for all participants, organisers report.

Swimwear and lingerie industry

All year long, buyers will have access to the newly launched website of the show, where they will be able to discover brands, their profiles, and their stories. They will also have online access to complete product collections and full e-commerce capabilities through MAGIC’s retail buyer technology platform, ShopTheFloor.com.

Joe Loggia, UBM Advanstar’s Chief Executive Officer, commented: “We are extremely pleased to partner with EUROVET/CURVEXPO. [email protected] allows us to be more responsive to buyers’ needs by further expanding the already dynamic product offerings found at MAGIC for retailers – large or small.”

Marie-Laure Bellon-Homps, EUROVET’s Chief Executive Officer, said: “This strategic partnership is a great step forward; it further supports EUROVET's mission of serving and uniting the swimwear and lingerie industry in all the strategic markets worldwide.”

www.curvexpo.com

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