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Industry Talk

Luxury t-shirt launched to support NYC’s local restaurants

The outdoor dining favoured during the coronavirus pandemic has largely ended due to the onset of winter, with many of New York’s restaurants closing or struggling to stay afloat.

31st December 2020

Knitting Industry
 |  New York City, USA

Knitted Outerwear

All across America, restaurants are closing at an expeditious rate due to COVID-19. According to a recent Eater New York article, more than 1000 restaurants have closed due to indoor dining closures because of the never-ending coronavirus pandemic.

Many restaurants sought financial refuge during the summer months when outdoor dining was a massive hit among patrons who experienced quarantine fatigue. However, due to weather changes associated with winter and a complete shutdown of indoor dining in places like New York, fashion brand Morning News is striving to aid struggling owners with the Support Your Local Restaurants T-shirt.

The idea is that the more people wearing the T-shirt will encourage fellow Americans to order from local restaurants, which may help keep establishments open. Moreover, a percentage of proceeds will be donated to ROAR, which will disperse the funds to the restaurant owners and employees. This month-long campaign aims to raise fifteen thousand dollars ($15,000) in the spirit of supporting communities when in need.

When asked what sparked the need for this campaign, Morning News owner, Meyer Tawil, commented: "As a foodie, I eat out at restaurants at least four times a week. It is extremely upsetting that many restaurants are not receiving government funding, and I want to do all I can to help."

For information or to purchase a T-shirt, visit

Morning News’ mission is to combine the forward style of streetwear with the wearability of contemporary clothing and deliver accessible, luxe clothing in different fabrications every season. Morning News was created by Meyer Tawil and his sister Flora Harari because of their mutual love of style, family, and ‘the good life’. Influenced by corner nostalgia, the brand says it will always inspire the relaxed mood of neighborhood gatherings, reading the morning newspaper, grabbing a coffee, and living a relaxed life.

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