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3rd August 2018, London

Lycra showcases 60 years of innovation

For the past 60 years Lycra fibre and fabric innovations have been used to help redefine consumer expectations of lingerie, underwear, swimwear and more. © LycraThis year, Invista is celebrating the 60th anniversary of Lycra fibre, the world’s original stretch fibre. The company will showcase 60 years of innovation at the INDX Intimate Apparel Show, taking place from 5-7 August 2018 at Cranmore Park Exhibition Centre in Solihull.

This year’s INDX Intimate Apparel Spring/Summer 19 event boasts a line-up of over 150 brands, many of whom feature Lycra fibre in their ranges. Swimwear, lingerie and legwear will be on offer at the buying event, from a broad range of brands, giving visitors an exciting selection to choose from.

Lycra brand’s technologies will be on show throughout as many of the exhibitors incorporate Lycra fibre in their collections. But for a closer look at some of the key technologies, visitors need look no further than the very entrance of the event where a display featuring mannequins will showcase: Lycra fibre, Lycra Sport, Lycra Xtra Life fibre, and Lycra Beauty fibre.

Lycra brand will also be at the heart of the event with its sponsorship of the all-important coffee bar – look out for the distinctive Lycra 60 anniversary branding to take a break and meet with old or new contacts for a refreshing coffee.

“Not to be missed is the Lycra brand-sponsored reception on the first evening of the three-day event. A networking ‘must’ where buyers and sellers mingle and compare notes on what’s new, different and potentially irresistible for next year’s shoppers over drinks and canapes,” the company adds.

For the past 60 years Lycra fibre and fabric innovations have been used to help redefine consumer expectations of lingerie, underwear, swimwear and more. “Transforming garments into better fitting, more durable, more comfortable clothing that moves with the body, the Lycra brand has become a mark of distinction for the consumer,” the company continues. “Not surprisingly then that a recent study found that 62% of consumers feel that they Lycra logo indicates a high-quality garment and 66% say would pay more for clothes made with Lycra fibre.”

www.lycra.com

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