In the view of a further reinforcement of its communication strategy downstream the production chain, the Israeli multinational NILIT Fibers, a leader in polyamide manufacturing, has appointed Marco De Silvestri as new VP Marketing NILIT Israel.

De Silvestri, who has worked for NILIT since September 2003 and from 2005 European Sales Manager and GM of the Italian branch (Nilitalia), will be supported by a new structure coordinated by the company’s Head Quarters that will allow the group to activate new and important cooperation with major sports and fashion brands and to develop a new communications strategy aimed at more effective activity.

Founded in 1969 by Ennio Levi, Nilit is committed to creating innovative, customized nylon (polyamide) 6.6 solutions. With expertise in polymerization and compounding, as well as spinning and texturing, Nilit offers a comprehensive range of quality products and services for apparel and engineering thermoplastics applications. Operating in more than 70 countries, the company’s motto is "no customer is too small, too big or too far away."

www.nilit.com