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Circular Knitting

Mayer & Cie targets Iranian market

As an all-round trade fair for textile machines and textile products Irantex mainly attracts Iranian textile industry customers.

17th October 2017

Knitting Industry
 |  Teheran

Knitted Outerwear, Intimate Apparel, Sports/​Activewear, Swimwear/​Beachwear, Household, Technical Textiles

For the first time in many years Mayer & Cie. (MCT), has exhibited at the Irantex trade fair, which ran from 4 to 7 September 2017 in Teheran, together with its Iranian trading partner Iranstrick.

“After the easing of economic sanctions in January last year we experienced a significant surge in demand from Iran, so that is why we want to be back in the local market for our customers,” commented Timo Schramm, regional sales manager at Mayer & Cie. On the decision to take part.

After years of trade restrictions that made it almost impossible to import machinery or even spare parts from the EU, machinery manufacturers are aware that there is a great deal of pent-up demand in Iran.

As Timo Schramm knows from experience, it mainly benefits German manufacturers because ‘Made in Germany’ enjoys a very high overall reputation. Germany is Iran’s largest trading partner in the EU and German-Iranian foreign trade increased by 22% on the previous year in 2016 (auswä

For Mayer & Cie., the popularity of German machines mainly comes into its own in the high-quality segment. Fully electronic jacquard machines for both mattress covers and other home textiles as well as finely knitted jacquard fabrics for fashion are very popular with the company’s customers. “Furthermore, our relative technology is popular in Iran”, Timo Schramm reports. Only recently Mayer & Cie. shipped several Relanit 3.2 HS machines to customers in Iran.

The machine on show at Irantex was chosen in line with customer preferences. It was an OVJA 1.6 EE with a 38-inch diameter on an industrial frame. This extremely productive machine features electronic single needle selection in the cylinder and on the rib dial and thus offers a wide range of patterns.

It is suitable for use in both the mattress and the fashion sector and Irantex trade visitors showed keen interest in this Mayer & Cie. Machine, the company reports. “We received very good feedback on both our decision to exhibit in Teheran once more and our entire portfolio of machines,” said Timo Schramm, summarising the company’s Irantex experience.

“So, we are planning to exhibit in Teheran regularly again,” Mr Schramm concluded.

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