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Industry Talk

New CEO for ELG

Neeme Jõgi joined European Lingerie Group as CEO at the beginning of April 2021.

22nd April 2021

Knitting Industry
 |  Sweden

Intimate Apparel

Commencing April 2021, Mr. Neeme Jõgi joined European Lingerie Group (ELG) as Chief Executive Officer (CEO). Mr. Jõgi is an experienced executive with a proven track record of leading and growing large scale manufacturing businesses over the last 25 years.

As the latest addition to ELG’s leadership, Mr. Jõgi leads the Group Management Team and operations of the group. As the Group CEO, Mr. Jõgi will also be holding relevant appointments as a Board member in entities of ELG.

“My responsibilities will cover as well as goals will be set for the whole spectrum of the group business, from opening new business directions to production development and efficiency, creating effective sales channels, and achieving better marketing results. Of course, the key to accomplishing all the above is the highly experienced and efficient ELG team,” commented the newly appointed CEO.

“I am delighted to welcome Mr. Neeme Jõgi to European Lingerie Group. I wish him all the success in driving the Group’s business growth and strengthening our international market position,” said Mr. Indrek Rahumaa, ELG’s main shareholder and member of the Board of Directors, who also held the position of Group CEO from October 2019 until April 2021.

Neeme Jõgi is an experienced business executive with a proven track record of leading and growing large scale manufacturing businesses in the Baltic region over the last 25 years. His experience comes mostly from the fast-moving consumer goods (FMCG) sector, having gathered considerable know-how on company turnaround, new marketing architecture and results focused development. 

Mr. Jõgi has a MA degree in Economics from Tallinn University of Technology and a EMBA degree in Strategic business planning from Estonian Business School. He is an Estonian national and speaks Estonian, Russian, English and Finnish.

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