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1st August 2012, London

Nike releases new HTM Flyknit collection


Nike has released its third instalment of the HTM Flyknit collection. HTM, the ongoing collaboration between Fragment Design Founder Hiroshi Fujiwara, Nike design legend Tinker Hatfield and Nike Inc. CEO and designer Mark Parker, is said to celebrate the groundbreaking performance attributes of a new technology that changes the way footwear is constructed.

 Since 2002, these three designers have worked together to amplify new innovations, reinterpret existing designs, and explore concepts that take the brand to new places.

Pushing the boundaries of Nike Flyknit technology by showcasing the aesthetic possibilities of fabrics, colours and patterns, this third collection features a refreshed series of colour ways. 

Releasing as a collection of six unique colour ways, the HTM Trainer+ is “woven” into four classic solids, Black, Blue, Volt, and bold Red, embellished with the swoosh mark on the back heel.

Nike says, “Two additional styles from the collection feature a multi-coloured upper that is the result of the yarns from the classic solids coming together through multiple weave variations.”

What Nike means of course is knit variations – nothing to do with weaves or woven. 

“This approach allows for varying hues to combine into an intricate variation of textured patterns producing a bold heathered upper that exhibits the precision and complexity of knit technology.”

Made complete with Nike’s signature Lunarlon cushioning system, the HTM Trainer+ is finished with a sleek white Lunarlon sole that ties the collection together.

 Launching last week, Nike announced that the third release of the HTM Flyknit Collection in all six colour ways will be available in limited quantities at select Nike retail locations globally - www.nikestadiums.com  gives more information on specific release dates.

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