Company Increases Focus on Turkey

Nilit, a global manufacturer and leader in the production of nylon 6.6, will showcase its latest yarn innovations at the 6th International Istanbul Yarn Exhibition in Istanbul, Turkey, May 14-15. Nilit will be located in Hall 5, Stand 519B.

"The Istanbul Exhibition provides a unique international marketplace for Nilit ® to reinforce its commitment to and leadership in the global yarn industry," says Oded Breier, Nilit's marketing and sales manager. "Plus, Turkey itself is a high priority market for Nilit ® as more and more customers request our performance yarns in this strategic region of the world." Nilit's technical staff provides on-the-ground customer service in Turkey and the marketing group supports the region with trend forecasting and communications programs.

At the Istanbul Exhibition, Nilit ® will feature Nilit Aquarius, its newest innovation in performance products for the activewear and seamless markets. Nilit ® Aquarius represents a significant advancement in nylon 6.6 design that provides three tiers of moisture management performance:

An effective, moisture management additive is permanently embedded throughout the fiber

The fiber itself is constructed with a specially shaped cross section to maximize wicking surface area

The yarn is designed to create micro-channels to transport moisture away from the body

In addition to Nilit ® Aquarius and its other performance yarns, Nilit will present its exclusive Nilit ® Trend Collection for Fall Winter 2009/2010. The only fiber company to provide original trend insights to its customers, the Nilit ® Trend Collection summarizes key fashion trends in the Bodywear and Activewear categories. Nilit provides this value-added service to its customers as input to and inspiration for their product design process. Nilit ® branded yarns offer unlimited answers to consumers' demands for fashion, comfort, sensuality, and technical performance.