As part of Bestseller’s strategy to integrate textile-to-textile recycled polyester into its supply chain, its leading women’s brand Only has launched a new jersey programme of basic tops made from recycled polyester sourced from textile waste. The first styles are already available in stores.

The initiative underscores Bestseller’s commitment to reducing reliance on virgin materials, with the project developed in collaboration with textile-to-textile recycling company Re&Up and Turkish garment supplier Deniz. Several of Bestseller’s brands are now introducing recycled materials into core collections, including the Never Out of Stock range of classic basics.

Re&Up employs modular technology combining mechanical and thermo-chemical processes to separate cotton and polyester and regenerate them into high-quality recycled fibres. In the initial production run, 11 styles have been converted from conventional polyester to Re&Up recycled polyester, equating to more than 100,000 t-shirts. Most styles have been launched exclusively for Only retail stores.

“Re&Up shares our dedication to innovation and quality, and their recycled polyester meets the high standards we set for our products,” said Pernille Tøttrup, Sourcing Process Manager at Only. “This enables us to create garments made from worn-out clothing and factory textile waste, while offering the same performance and durability as virgin polyester.”

Re&Up is scaling its capacity with the ambition to process 1 million tonnes of textile waste by 2030. “This collaboration shows that textile-to-textile recycling is not a distant ambition, it is already delivering industry-ready, cost-competitive fibres,” added Ozgur Atsan, CCO at Re&Up.

Earlier this year, Bestseller menswear brand Jack & Jones converted its bestselling Rush bumper jacket to recycled polyester, producing 150,000 garments. “We are actively reshaping our approach to materials, prioritising a shift from conventional to organic cotton and from virgin to recycled polyester,” said Dorte Rye Olsen, Bestseller’s Head of Sustainability.

Bestseller aims to source 50% of its polyester from recycled or alternative sources by the end of 2025, up from 32% in its last financial year. A new 2030 target for recycled polyester, focusing on textile-to-textile and next-generation materials, will be announced in the upcoming revision of its Fashion FWD strategy.

www.bestseller.com

www.reandup.com