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Flat Knitting

Ozeki Supporter wins with Shima Seiki

Starting from scratch with WHOLEGARMENT knitting has resulted in a unique business model with high customer satisfaction.

20th October 2023

Knitting Industry
 |  Aichi, Japan

Knitwear, Knitted Accessories

Ozeki Supporter is a knitwear brand launched in 2017 by Ozeki-Ki Nenshi, a Japanese spinning company founded 68 years ago, with the aim to diversify and break free from subcontract work by dealing directly with consumers. The Aichi based knitwear manufacturer started from scratch and now produces products with a high degree of customer satisfaction.

From planning and manufacturing to sales, each item is carefully knit in-house and fine-tuned to fit the customer in a way that ready-made products cannot, the company explains. The company has a unique philosophy which is explained in the video interview below.

Watch the Ozeki Supporter video (Japanese with English subtitles) …

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