The World Wildlife Fund (WWF) UK and an eco fashion label Rapanui have launched a range of environmentally conscious T-shirts and sweatshirts for wildlife supporters.

The collection, exclusively licenced to WWF UK, aims to raise awareness of pressure on the environment and animals whilst raising funds that will help WWF UK continue its vital conservation work.

Howard Wright, Head of Licensing WWF UK, commented: “This range of clothing highlights WWF’s goals of a people living in harmony with nature. We’re delighted be working with our friends at Rapanui on this range of clothing, it will help to raise awareness as well as funds to support our valuable work- and keep us looking good while we do it.”

Wildlife inspired designs

The limited edition collection features bold wildlife inspired designs, including a range silhouette cut out designs vanishing species which visually demonstrate species threatened by extinction.

The prints are created on the Isle of Wight on Rapanui’s apparel, which is made from 100% certified organic cotton in an ethically accredited, wind powered factory.

Passion for sustainability

Eco fashion brand Rapanui was founded by brothers, who cite their passion for sustainability as the motivation for the WWF collection.

“We started Rapanui after learning about the reality of climate change – a business that created products that are better for the environment felt like the best way to make a real difference. Hopefully along the way, we can interest and inspire people to think about conservation. As WWF fans from an early age, we’re delighted to work with WWF UK and bring their ideas to life in fashion.”

Processed in a factory powered by wind, Rapanui uses bamboo, eucalyptus and organic cotton to create its clothing.

Increasing brand visibility

WWF is the world’s leading environmental organisation with 98% global recognition, working in more than 100 countries and a charity dependent upon its 5 million supporters.

The organisation’s niche in the market is connecting consumers with products made using sustainable materials and ecological production methods, which in turn is said to help reduce the impact on the world’s environments.

Since launching its licensing programme for the UK and Eire in 2010 the Fund’s brand visibility is increasing across a wide range of sectors including cuddly toys, greeting cards, wooden games, kid’s books, kid’s magazine, beauty products, accessories, energy saving devices and home ware items.

www.wwf.org.uk