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18th October 2018, Sydney

P.E Nation runs with Merino wool

The unretouched images highlight the natural beauty. © The Woolmark Company/P.E NationWith activewear the fastest growing sector of the US$ 1.7 trillion global apparel and textiles industry, an increasing number of brands are looking to gain the competitive edge and innovate with natural performance fibres, such as Australian Merino wool.

Leading the activewear race, Australian street-inspired luxury sportswear label P.E Nation has turned to Merino wool to give its latest offering the natural, innovative advantage its customers seek.

Collaborating with The Woolmark Company, P.E Nation has a created a six-piece premium, high-performance womenswear collection, made from technical Merino wool fabrics.

Natural beauty

Fronted by international supermodel Jess Hart in a series of un-retouched images to highlight the natural beauty of the fibre, the P.E Nation x Woolmark collection embodies the spirit of being confident, empowered and effortless.

Jess Hart fronts the P.E Nation x Woolmark collection. © The Woolmark Company/P.E NationCertified by The Woolmark Company, the resultant collection includes high-rise seamless leggings and a crop top with an innovative compression knit structure along with a series of Merino wool knits.

“It’s here where the perfect synergy lies – quintessentially Australian brands coming together to champion the notion of natural strength, grace and femininity – for all women, every day,” explained P.E Nation co-founder Pip Edwards.

Versatile material

The self-regulating properties of wool ensure that it keeps you warm when you’re out for your morning run or headed down the slopes, and keeps you cool when working out in warmer climates, The Woolmark Company explains.

Wool is versatile, it can be knitted to be stretchy, can be super thin and comfortable – and it won’t odour easily, despite even the sweatiest of workouts.

Jess Hart fronts the P.E Nation x Woolmark collection. © The Woolmark Company/P.E NationIn fact, Merino wool can help you sweat less and smell better. Merino wool locks away unpleasant odour molecules, and because Merino is able to absorb moisture vapour, it also reduces the amount of sweat – and therefore odour – left on the body in the first place.

When it’s time to do the laundry, the P.E Nation x Woolmark collection is machine washable, leaving more time to enjoy the finer things in life. Wool’s natural elasticity stretches with you when you move, and then returns to its original shape to maintain its as-new look and feel for longer, wear-after-wear, wash-after-wash, the company concludes.

P.E Nation was established in Sydney, Australia by Pip Edwards and Claire Tregoning. Since its launch in 2016, the brand's range of street-meets-sportswear has expanded to include technical activewear, retro-inspired streetwear, footwear, and accessories. This year has seen the introduction of swim, menswear, denim capsules, collaborations with DC snow, Woolmark and Superga, and many international collaborations in the pipeline for the brand.

www.woolmark.com

www.pe-nation.com

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