Shima Seiki
LGL Electronics

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Industry Talk

Première Vision redefines Made in France

Strategic repositioning enhances French craftsmanship visibility.

23rd October 2025

Knitting Industry
 |  Paris, France

Knitted Outerwear

Première Vision has announced a major evolution for its Made in France PV trade show, integrating it into the flagship Première Vision Paris and Blossom Première Vision events from 2026 onwards. The move is designed to give French craftsmanship a stronger voice within the global fashion industry while creating new synergies across its trade show portfolio.

At Première Vision Paris, taking place from 3–5 February 2026 at Paris Nord Villepinte, the Made in France offer will feature prominently in a dedicated showcase celebrating craftsmanship, innovation, and local production. This enhanced visibility aims to strengthen connections between creativity and manufacturing while enriching the visitor experience.

Meanwhile, at Blossom Première Vision, scheduled for 3–4 June 2026 at Carreau du Temple in Paris, the integration will open doors to premium garment manufacturers, fostering new relationships between high-end fabric producers and fashion houses seeking exceptional materials.

The repositioning provides French textile and apparel companies with increased exposure to a broader and more diverse visitor base, helping to generate business opportunities and deepen international engagement.

© Première Vision

“This evolution gives new momentum to Made in France, with strategic, business, and inspirational dimensions,” said Florence Rousson, Chair of the Executive Board of Première Vision and Managing Director of the Fashion Division of GL events. “It reflects our ambition to support market transformation by putting French know-how at the core of the Première Vision experience.”

The Fashion Division of GL events, which also includes Tranoï and Fashion Source, oversees 18 fashion trade shows and events across three continents. Through this restructuring, Première Vision continues to position itself as a global platform for creative, sustainable, and competitive fashion.

www.premierevision.com

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