Creativity and the feel-good factor reigns at Pure London with a celebration of global fashion while the key take away includes sustainability, experimentation, personalisation, collaboration and newness. During the last three-day event at London Olympia, the UK’s leading fashion trade show and most unmissable event for buying and inspiration, visitors shared their excitement at the refreshing mix of big brand names alongside emerging and exclusive designers echoing the comments from industry leaders throughout the seminar programme.

The next edition of Pure London will take place from 22-24 July 2018. New for 2018 – introducing Pure Origin, your gateway to the entire global supply chain.

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