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10-12 February 2019, London

Pure London 2019

In July 2018, the fashion industry united at Pure London to champion the Power of One campaign. © Pure London  Pure London is a collective of buyers, influencers, retail and trend experts, dynamic brands and media curators from over 64 countries. Gathering twice a year in London, it is the UK’s definitive fashion tradeshow for premium, fashion-forward, trendsetting brands and designers from around the world.

Creativity and the feel-good factor reigns at Pure London with a celebration of global fashion while the key take away includes sustainability, experimentation, personalisation, collaboration and newness.

In July 2018, the fashion industry united at Pure London to champion the Power of One campaign advancing the UN Global Goals for Sustainable Development. The three-day event at London Olympia welcomed thousands of buyers and influencers, new sectors and new brands, inspiring speakers and leading change-makers putting the future and how to make it sustainable, circular and inclusive top of the agenda.

Retailers including John Lewis, House of Fraser, ASOS, Topshop, Miss Selfridges, Quiz, Matchesfashion.com, White Stuff, Paul Smith, and Victoria Beckham attended

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