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23rd September 2019, Shanghai

Roica launches new smart strategy at Intertextile Shanghai

Leading brands feature Roica stretch fibre in their collections. © Wolford Roica by Asahi Kasei lands in Shanghai to showcase its complete range of premium stretch fibres for the modern wardrobe and reveal its visionary approach and strategy for a cutting-edge and sustainable fashion. The company brings some of its collaborations across China and the Far East to demonstrate this approach.

On show, at Intertextile Shanghai Apparel Fabrics next week, a leading material innovator Asahi Kasei will introduce the latest addition to its premium stretch fibre offer, starting with the ultimate Roica Eco-Smart Family.

“The certified and multi-awarded range has astonished the textiles world for its hyper-performative features. The new premium stretch is synonymous of transformation: from standard to speciality, from basic to special, from ordinary to clever and from standard to Smart,” explained Shinichiro Haga, Senior Executive Manager, Roica Division.

Sustainability and a responsible approach are the core of Roica responsible strategy. The company continuously invests in R&D to create high-tech engineered yarns.

Roica innovations

Roica Eco-Smart family presents a contemporary sustainable range of responsibly produced premium ingredients, offering two sustainably designed stretch yarns:

  • Roica EF is GRS by Textile Exchange certified; more than 50% of yarn content comes from the recycling of pre-consumer waste
  • Roica V550 yarn got the Cradle-to-Cradle Innovation Institute’s Gold Level Material Health certificate for impacts on human and environmental health

Roica Feel Good family presents a unique range of advanced stretch yarns that aim to deliver personal performance and measurable wellness, freshness and comfort metrics for travel, sport, leisure and more.

Roica Colour Perfect range of yarns is designed to offer flawless and unique colour dimensions in advanced fit solutions.

Roica Resistance family is a high-performance range of stretch solutions with performance resistance designed for match particular applications.

Finally, Roica Contour range of yarns is designed to create new shaping, stretch and silhouette solutions for a calibrated fit, effortless control, softness, comfort and support.

Partners

Leading brands feature Roica stretch fibre in their most advanced collections of lingerie, hosiery, legwear, running suits, beachwear, fashion, athleisure and more. Its partners include Wolford, Sarah Borghi, SITA Active, Daquini, Livy, Scott Racing Team, Closed, Un-Sanctioned, and Vitamine A, among others.

www.ak-roica.com

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