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Shima Seiki YarnBank
Shima Seiki YarnBank

30th January 2020, Wakayama

Shima’s Instagram page highlights sustainable virtual sampling

APEX simulation. © Shima Seiki.

APEX simulation. © Shima Seiki.

Leading Japanese flat knitting machine and design systems manufacturer Shima Seiki has launched a brand-new Virtual Sample Instagram page –. https://www.instagram.com/virtualsample. And as you would expect from the name, the company’s Virtual Sample Instagram page is dedicated to one of its biggest contributions to sustainable fashion – virtual sampling.

Virtual sampling is based on realistic simulations generated on Shima’s SDS-ONE APEX series design system, aimed at replacing actual production samples in the sample-making process, which is known as one of the biggest sources of waste in the apparel industry. Via the new Instagram page, Shima introduces various examples of virtual samples in both 2D and 3D to show just how realistic its simulations can actually be. Posts consist of original Shima Seiki designs, as well as reposts from other APEX series users.

“We are using social media as a new medium to reach out to potential users who may not know about Shima Seiki, or our SDS-ONE APEX series design system or its true capabilities. We also wish to raise awareness for sustainable manufacturing through the use of virtual samples, made possible in part by our ultra-realistic 2D and 3D simulation capability” commented Shima Seiki’s Head of Marketing Masaki Karasuno.

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