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18th April 2018, Geneva

sloggi enters athleisure market

sloggi mOve Flex for women is made with 27% Lycra Xtra Life technology for lasting performance. © InvistaBodywear brand sloggi has moved into the athleisure segment with its launch of sloggi mOve, a new label offering bodywear for women and men featuring Lycra for Autumn/Winter 2018, at INDX. The idea behind the collection is that each sport or activity requires different types of movement, so the sloggi mOve collection has created three distinct styles with performance benefits designed to help optimise each type.

“Our sloggi mOve Flow is for slow and flowing movement, whilst sloggi mOve Flex is for flexible and agile movement, and sloggi mOve Fly is for energetic and fast movement,” the company explained.

Invista launched its Lycra Moves Athleisure platform in 2016, when it forecasted that athleisure wasn’t a trend, but the emergence of a new apparel segment. Since then, category sales numbers have supported this assertion, as it continues to enjoy growth.

“In order to help intimate apparel brands like sloggi capture market share in this emerging segment, this platform pulls together the best Invista technologies for athleisurewear,” the company said. sloggi mOve Flex for women, for example, is made with 27% Lycra Xtra Life technology for lasting performance.

Invista has become a preferred one-stop shop for athleisure innovations for brands because it offers insights and solutions designed to generate sales, in addition to fibres. Invista developed the Lycra Bra Fabric Finder to help brands easily identify and source casual bra fabric that helps optimise comfort, support and shaping.

Sport bras – the must-have garment in the segment – amounts to 21% of all bra sales and is growing 20 times faster than non-sport bra sales, with 41% of consumers buying sport bras for non-sport use.

www.lycra.com

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